Trade Information
About Just Beer
JustBeer was started in April 2007 by two Australians, Mat Ryan & Frank Li, suitably enough, over a couple of beers. Fed up with the inferior products produced and sold locally, and the lack of good imported products, they decided to try their hand at bringing in and marketing some great Australian beers.
After a huge launch party on June 10th 2007, a party of which is still talked about in Shanghai, success came easily, as the products ‘sold themselves’.
Fosters approached us after only 2 months, and we are now their official distributor of beer products into mainland China. With a small, but popular range of products, we are expanding every month, with new products, customers and markets.
We import and label all of our products as per China regulations.
We ensure the best marketing and product placement for all of our products.
The People behind Just Beer
Three Aussie blokes and a Kiwi with extensive China knowledge.
Frank Li (Operations)
Frank has extensive experience in the China market, having set up his own sourcing company in China prior to JustBeer. With strong relationships in customs and logistics within China, Frank is well placed to ensure a smooth flow of our products around the country. Frank also holds an Executive MBA, and has been working in the hospitality industry since 1988 including 8 years in the Australian beer industry. He also is a native speaker of Shanghainese, Mandarin, and English.
Mat Ryan (Marketing & Admin)
Mat came to China from Australia to open a wine bar. Through this, he developed many networks and long-time friends in the F&B industry, and has great knowledge of what works and what does not work in the market, particularly for the expat market. Mat is also a CPA registered in Australia.
Steve Roadknight (Sales & Development)
Steve was initially in Wine Sales in China, and joined JustBeer in December 2007. With extensive contacts in the F&B Industry, particularly hotels, Steve is well placed to push our products into the top tier of customers. Formally, Steve was the Sommelier at a top restaurant in Melbourne, Australia, and has 10+ years F&B experience.
Jonathan Tomlin
Joined the JustBeer team in October of 2009, based in Kunming running the South China sales and operations. Jonathan has been in China over 7 years, with the majority of that time based in Urumqi & Kashgar. Setting up and running the very popular Fubar in those cities, Jonathan knows the Chinese alcohol market very well, and is perfectly placed to help JustBeer grow their Southern China markets.
Some of our Services
JustBeer is owned and operated by 3 Australians. Seeing a gap in the market
in 2007, the company was founded with the sole intention of bringing good
quality beers into China, for the enjoyment of both foreign expats and local
Chinese.
JustBeer are now the exclusive importers into China of well known brands
such as Fosters, VB, Crown Lager, James Boags, Cascade, Redback and Pure
Blonde.
Based out of Shanghai, our distribution network covers most of the major
populated areas of mainland China.
We have all relevant import licences and certifications, allowing us to import,
and sell many goods into China.
Download the brochure below for more information.
| Attachment | Size |
|---|---|
| Just Beer Services Brochure (PDF) | 62.6 KB |
Our Most Popular Products
| Popular Products | Image |
|---|---|
| James Boag's Premium Lager |
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| Cascade Premium Lager (Temporarily Out of Stock) |
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| Crown Lager |
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| Fosters |
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| Victoria Bitter |
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Distribution Centers
The map below shows our current distribution network. We are expanding this monthly, now encompassing several cities & provinces throughout China. Contact us if you or your establishment would like to carry our fine products.
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